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62 - Collectors Auction May 21st Edition

Thu, May 21, 2026 12:00PM EDT
  2026-05-21 12:00:00 2026-05-21 12:00:00 America/New_York Williamson Auction Williamson Auction : 62 - Collectors Auction May 21st Edition https://bid.williamsonauctiongallery.com/auctions/williamson-auction/62---collectors-auction-may-21st-edition-23180
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"American Oil Company, Jell-O, and The Watchmakers of Switzerland Advertisements" by Norman Rockwell (United States, 1894-1978) Print and Booklet Coll
Lot 149

"American Oil Company, Jell-O, and The Watchmakers of Switzerland Advertisements" by Norman Rockwell (United States, 1894-1978) Print and Booklet Coll

Estimate: $200 - $300
Inquire
Starting Bid
$75
Bid increments chart

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

This lot features a diverse collection of original period advertisements and promotional materials illustrated by Norman Rockwell. The set includes:

  • American Oil Company (1939): A "Wishing you a smooth running 1939" horizontal advertisement featuring a cheerful service station attendant.

  • Jell-O: A vintage "It’s So Simple" dessert advertisement booklet featuring a grandmother and child in the kitchen.

  • The Watchmakers of Switzerland: A print titled "The perfect watch for all time," depicting a young girl and a gentleman examining a timepiece.

  • "How To Sell 100 Copies Weekly": A promotional booklet from The Saturday Evening Post featuring a stylized illustration of newsboys.

These pieces originate from the collection of the former Norman Rockwell Museum of the South.

Specifications:

  • Dimensions: Grouping of various sizes; largest measures approximately 9 x 6 in

  • Artist: Norman Rockwell

  • Origin: Norman Rockwell Museum of the South

  • Medium: Collection of original advertisement prints and promotional booklets

Norman Rockwell, Jell-O, American Oil Company, The Watchmakers of Switzerland, The Saturday Evening Post, Americana, vintage advertisements, original period prints, ephemera, Norman Rockwell Museum of the South, mid-century illustration, commercial art.

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Congratulations on your winning! As per policy, balances of $2500 or more will need to be paid via bank wire, Zelle, check or money order. See below for payment instructions: Zelle: Send payment to williamsonauction@gmail.com • Wire Transfer: Domestic: WIRE Bank of America Routing: 026009593 Account: 898161769476 Williamson Auction Gallery International: Swift Code:BOFAUS3N Swift Code: BOFAUS6S-NON US CURRENCY Bank of America Account: 898161769476 Bank Address: 222 Broadway, New York, Ny 10038 Check: Williamson Auction Gallery 3816 N 29th Ave Hollywood, FL 33020

Shipping

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Alternatively, we can provide additional recommendations for third-party shipping

services. All items will be shipped within 10 business days after payment has cleared.

Items must be picked up within 10 business days following the auction. Items not

collected within this timeframe will be placed in storage at a fee of $10.00 per item per day.