Williamson Auction
Live Auction

70 - Collectors Auction June 30th Edition

Tue, Jun 30, 2026 12:00PM EDT
Lot 269

"Goodwill Industries & Big Brother Week" by Norman Rockwell (United States, 1894-1978) Pair (2) of Framed Illustrations.

Estimate: $75 - $150

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

This lot features two framed vintage advertisements by Norman Rockwell highlighting social services and charitable organizations. The first is a large-format advertisement for Goodwill Industries titled "Help the Handicapped," depicting a man in a wheelchair holding a paycheck. The second is an illustration for Big Brother Week, January 9 to 16th, featuring the quote "No man ever stands so Straight as when he Stoops to help a boy" alongside a man with his arm around a young boy. Both pieces are presented in matching deep-profile wood frames.

Specifications:

  • Dimensions: 17 x 13 in and 14 x 11 in

  • Condition: Frames show minor surface scuffs; prints exhibit light toning and natural age-related wear consistent with vintage paper stock.

  • Origin: Norman Rockwell Museum of the South.

Norman Rockwell, Goodwill Industries, Big Brother Week, Vintage Advertising, American Illustration, Mid-Century Americana, Social Services, Charitable Organizations, Saturday Evening Post, Ephemera, Framed Art Pair.

Condition

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