Auction 48, Midwinter Masterpieces Auction, February 19th
Thu, Feb 19, 2026 12:00PM EST
Live Auction
Lot 223
Iconic Leopoldo Metlicovitz Art Nouveau Poster Mele Napoli Fashion Novelty 1909
Estimate: $100 - $200
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $5 |
| $50 | $10 |
| $150 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $250 |
| $4,000 | $500 |
| $15,000 | $1,000 |
| $50,000 | $2,500 |
| $100,000 | $5,000 |
This is an iconic, rare, and highly collectible vintage advertising poster created by the renowned Italian artist Leopoldo Metlicovitz for the E. & A. Mele & C. department store in Naples, Italy. The artwork, titled "Mele. Moda Novità" (Fashion Novelty), is a prime example of the Art Nouveau style and was first published in 1909.
The poster depicts a stylish, elegant couple, showcasing the fashionable trends offered by the store at a "massimo buon mercato" (great bargain).
- Artist: Leopoldo Metlicovitz (1868-1944).
- Company: E. & A. Mele & C., a pioneering Italian department store founded in 1889.
- Style: Art Nouveau (or Stile Liberty in Italy).
- Historical Significance: Part of a celebrated advertising campaign that featured prominent artists of the era.
- Dimensions: 25x35
Available payment options
Shipping
For shipping assistance, we recommend contacting the following trusted professionals:
UPS Store: Phone 954-963-7134 Email store0288@theupsstore.com website
theupsstore.com/0288
Alternatively, we can provide additional recommendations for third-party shipping
services. All items will be shipped within 10 business days after payment has cleared.
Items must be picked up within 10 business days following the auction. Items not
collected within this timeframe will be placed in storage at a fee of $10.00 per item per day.