Lot 274

Iconic Original 1925 Art Deco Poster: Carlo Biscaretti di Ruffia's "Anisetta Evangelisti Liquore da Dessert" (The Drunken Monkey)

Estimate: $400 - $800

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

escription

This lot features a highly sought-after, original vintage advertising poster for Anisetta Evangelisti Liquore da Dessert. Created in 1925 by the Italian artist Carlo Biscaretti di Ruffia (1879-1959), this iconic image, often nicknamed "the drunken monkey" poster, is one of the most famous and whimsical advertising designs in history.

Artwork and Artist Details

  • Artist: Carlo Biscaretti di Ruffia (Italian, 1879–1959), an industrial designer and a founder of the Museo dell'Automobile in Turin, who produced only a handful of posters, primarily for the automotive industry.
  • Year: 1925.
  • Product Advertised: Anisetta Evangelisti, an anise-flavored Italian dessert liqueur.
  • Design: The poster features a striking and humorous illustration of a chimpanzee sitting on a branded wooden crate, gleefully drinking from a bottle against a vibrant yellow background. The bold imagery and Art Deco-inspired style helped the product stand out in a saturated market.
  • Printing: The original posters were produced as color lithographs by Lit. Doyen, Torino, Italy.
  • Dimensions: W:38in H:52in

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Shipping

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Items must be picked up within 10 business days following the auction. Items not

collected within this timeframe will be placed in storage at a fee of $10.00 per item per day.