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66 - Collectors Auction June 9th Edition

Tue, Jun 9, 2026 12:00PM EDT
  2026-06-09 12:00:00 2026-06-09 12:00:00 America/New_York Williamson Auction Williamson Auction : 66 - Collectors Auction June 9th Edition https://bid.williamsonauctiongallery.com/auctions/williamson-auction/66---collectors-auction-june-9th-edition-23019
Williamson Auction williamsonauctiongallery@yahoo.com
Lot 414

"Look, Mom—no cavities!" by Norman Rockwell (United States, 1894-1978) Lithograph prints on paper.

Estimate: $200 - $400
Starting Bid
$60

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

This set of four framed lithograph prints originates from the Norman Rockwell Museum of the South collection. Each piece features a different version of the famous "Look, Mom—no cavities!" advertising campaign for Crest Toothpaste. The illustrations depict various children joyfully holding up their dental examination reports to show they are cavity-free. This series remains one of the most recognizable examples of Rockwell's commercial work, capturing the wholesome, optimistic spirit of mid-century American advertising.

Specifications

  • Artist: Norman Rockwell (United States, 1894-1978)

  • Medium: Framed lithograph prints

  • Dimensions: 10 x 8 inches each

  • Provenance: Norman Rockwell Museum of the South

Keywords: Norman Rockwell, Crest Toothpaste, Look Mom No Cavities, Americana, Vintage Advertising, Illustration Art, Lithograph, Mid-Century, Dental Health, Norman Rockwell Museum of the South.

Condition

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