Live Auction
Lot 115
"Massachusetts Mutual Advert Set" by Norman Rockwell (United States, 1894-1978) Lithograph prints on paper.
Estimate: $200 - $400
Starting Bid
$50
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $5 |
| $50 | $10 |
| $150 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $250 |
| $4,000 | $500 |
| $15,000 | $1,000 |
| $50,000 | $2,500 |
| $100,000 | $5,000 |
This set of three framed lithograph prints originates from the Norman Rockwell Museum of the South collection. The grouping features vintage advertisements created for the Massachusetts Mutual Life Insurance Company. The illustrations include "Backyard Explorers," depicting children playing with a makeshift rocket ship, a scene of a father and sons reviewing documents at a table, and a multi-generational family portrait titled "Would you like to make their future happy, too?". These works demonstrate Rockwell’s ability to weave themes of family security and American idealism into commercial commissions.
Specifications
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Artist: Norman Rockwell (United States, 1894-1978)
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Medium: Framed lithograph prints
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Dimensions: 13 x 10 inches
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Provenance: Norman Rockwell Museum of the South
Keywords: Norman Rockwell, Massachusetts Mutual, Insurance Advertising, Americana, Illustration Art, Lithograph, Vintage Advertisements, Family Themes, Norman Rockwell Museum of the South.
Condition
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Available payment options
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