Williamson Auction
Live Auction

70 - Collectors Auction June 30th Edition

Tue, Jun 30, 2026 12:00PM EDT
Lot 338

"Massachusetts Mutual Life Insurance Series" by Norman Rockwell (United States, 1894-1978) Trio (3) of Framed Advertisements.

Estimate: $125 - $250

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

This lot features three vintage black-and-white advertisements for the Massachusetts Mutual Life Insurance Company, showcasing the narrative illustrations of Norman Rockwell. The scenes depict sentimental moments of American family life: a young girl tending to a doll in a crib, a father feeding a baby a bottle at night, and an elderly couple preparing a gift. These illustrations highlight Rockwell's signature ability to capture the domestic and protective themes central to mid-century insurance marketing. Each piece is presented in a uniform dark wood frame.

Specifications:

  • Dimensions: 13 x 10 in each (frame)

  • Condition: Frames show minor surface scuffs; advertisement pages exhibit natural toning consistent with vintage magazine stock.

  • Origin: Norman Rockwell Museum of the South.

Norman Rockwell, Massachusetts Mutual, Life Insurance, Vintage Advertising, Mid-Century Americana, American Illustration, Family Life, Childhood, Fatherhood, Parenthood, Ephemera, Framed Art Collection.

Condition

Williamson Auction Gallery strongly encourages in-person inspection of items by the bidder. Statements by Williamson Auction Gallery regarding the condition of objects are for guidance only And should Not be relied upon as statements of fact, and do Not constitute a representation, warranty, Or assumption of liability by Williamson Auction Gallery. All lots offered are sold ""As Is"". All measurements/weights are approx. "

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Congratulations on your winning! As per policy, balances of $2500 or more will need to be paid via bank wire, Zelle, check or money order. See below for payment instructions: Zelle: Send payment to williamsonauction@gmail.com • Wire Transfer: Domestic: WIRE Bank of America Routing: 026009593 Account: 898161769476 Williamson Auction Gallery International: Swift Code:BOFAUS3N Swift Code: BOFAUS6S-NON US CURRENCY Bank of America Account: 898161769476 Bank Address: 222 Broadway, New York, Ny 10038 Check: Williamson Auction Gallery 3816 N 29th Ave Hollywood, FL 33020

Shipping

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services. All items will be shipped within 10 business days after payment has cleared.

Items must be picked up within 10 business days following the auction. Items not

collected within this timeframe will be placed in storage at a fee of $10.00 per item per day.