70 - Collectors Auction June 30th Edition
Tue, Jun 30, 2026 12:00PM EDT
Lot 53
"Mobilgas," "Knox Gelatine," and "He's Going to be Taller Than Dad" by Norman Rockwell (United States, 1894-1978) Lithograph prints on paper.
Estimate: $200 - $400
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $5 |
| $50 | $10 |
| $150 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $250 |
| $4,000 | $500 |
| $15,000 | $1,000 |
| $50,000 | $2,500 |
| $100,000 | $5,000 |
This set of three framed lithograph prints from the Norman Rockwell Museum of the South collection features iconic mid-century advertising illustrations. The first print is a Mobilgas Socony-Vacuum advertisement titled "Her Hero!", depicting a horse wearing a Mobilgas cap. The second is an advertisement for Knox Unflavored Gelatine, showcasing a slender woman and a seated man. The third, titled "He's Going to be Taller Than Dad...", is an advertisement for Upjohn Fine Pharmaceuticals featuring a young boy measuring his height. These pieces demonstrate Rockwell's versatility in creating relatable, narrative-driven imagery for major American commercial brands.
Specifications
-
Artist: Norman Rockwell (United States, 1894-1978)
-
Medium: Framed lithograph prints
-
Dimensions: 16 x 13 inches each
-
Provenance: Norman Rockwell Museum of the South
Keywords: Norman Rockwell, Mobilgas, Knox Gelatine, Upjohn, Americana, Vintage Advertising, Illustration Art, Lithograph, Mid-Century, Norman Rockwell Museum of the South.
Condition
Williamson Auction Gallery strongly encourages in-person inspection of items by the bidder. Statements by Williamson Auction Gallery regarding the condition of objects are for guidance only And should Not be relied upon as statements of fact, and do Not constitute a representation, warranty, Or assumption of liability by Williamson Auction Gallery. All lots offered are sold ""As Is"". All measurements/weights are approx. "
Available payment options
Congratulations on your winning! As per policy, balances of $2500 or more will need to be paid via bank wire, Zelle, check or money order. See below for payment instructions: Zelle: Send payment to williamsonauction@gmail.com • Wire Transfer: Domestic: WIRE Bank of America Routing: 026009593 Account: 898161769476 Williamson Auction Gallery International: Swift Code:BOFAUS3N Swift Code: BOFAUS6S-NON US CURRENCY Bank of America Account: 898161769476 Bank Address: 222 Broadway, New York, Ny 10038 Check: Williamson Auction Gallery 3816 N 29th Ave Hollywood, FL 33020
Shipping
For shipping assistance, we recommend contacting the following trusted professionals:
UPS Store: Phone 954-963-7134 Email store0288@theupsstore.com website
theupsstore.com/0288
Alternatively, we can provide additional recommendations for third-party shipping
services. All items will be shipped within 10 business days after payment has cleared.
Items must be picked up within 10 business days following the auction. Items not
collected within this timeframe will be placed in storage at a fee of $10.00 per item per day.