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62 - Collectors Auction May 21st Edition

Thu, May 21, 2026 12:00PM EDT
  2026-05-21 12:00:00 2026-05-21 12:00:00 America/New_York Williamson Auction Williamson Auction : 62 - Collectors Auction May 21st Edition https://bid.williamsonauctiongallery.com/auctions/williamson-auction/62---collectors-auction-may-21st-edition-23180
Williamson Auction williamsonauctiongallery@yahoo.com
Lot 71

Norman Rockwell (American, 1894-1978) 1960s Pepsi-Cola Santa Claus Advertising Display

Estimate: $400 - $800
Starting Bid
$150

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

Sourced from the Norman Rockwell Museum of the South, this large-scale advertising display features Norman Rockwell's iconic 1950 illustration of Santa Claus for Pepsi-Cola. The piece depicts a jovial, animated Santa holding a bottle of Pepsi with his signature pipe. The die-cut figure is mounted within a deep shadowbox frame, creating a three-dimensional presentation. This work represents a significant crossover between Rockwell's holiday Americana and mid-century commercial advertising.


Specifications:

  • Quantity: 1 shadowbox framed display

  • Artist: Norman Rockwell (American, 1894-1978)

  • Provenance: Norman Rockwell Museum of the South

  • Medium: Die-cut advertising lithograph

  • Framing: Deep shadowbox wood frame

  • Dimensions: 36 x 28 x 4 in

Norman Rockwell Pepsi-Cola Santa Claus advertising display holiday art Christmas vintage soda memorabilia Americana 20th century art museum provenance Rockwell Museum of the South shadowbox.

Condition

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