Williamson Auction
Live Auction

Auction 53, The Collectors Edition, March 26

Thu, Mar 26, 2026 12:00PM EDT
Lot 310

Original 1953 De Soto Firedome V-8 Framed Magazine Advertisement

Estimate: $150 - $300

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

Description

This is a striking, original oversized print advertisement announcing "The Distinguished De Soto for 1953." The piece features the top-of-the-line Firedome V-8 4-Door Sedan, highlighting the era's transition into high-horsepower engineering and panoramic glass design.

The advertisement is rich with period-correct typography and technical boasts, including references to the "mighty 160 h.p. Fire Dome V-8" and "Hydraulic No-Shift Driving." The main illustration shows a couple in a dark-toned sedan parked before an ornate iron fence, capturing the post-war luxury aesthetic.

Presented in a simple, dark teal wooden frame, the paper shows an authentic vintage patina with some foxing, creases from its original folding, and minor edge wear that reinforces its age and history. It serves as a perfect centerpiece for a classic car garage, "man cave," or mid-century modern office.

Dimensions

  • Height: 15 in

  • Length: 21 in


Keywords

Vintage De Soto, 1953 Firedome V-8, classic car advertisement, mid-century automotive art, Chrysler Corporation history, antique car decor, 1950s Americana, original magazine print, Fire Dome V-8, automotive ephemera, framed vintage wall art, 50s luxury sedan, retro garage decor.

Available payment options

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Shipping

For shipping assistance, we recommend contacting the following trusted professionals:

UPS Store: Phone 954-963-7134 Email store0288@theupsstore.com website

theupsstore.com/0288

Alternatively, we can provide additional recommendations for third-party shipping

services. All items will be shipped within 10 business days after payment has cleared.

Items must be picked up within 10 business days following the auction. Items not

collected within this timeframe will be placed in storage at a fee of $10.00 per item per day.