70 - Collectors Auction June 30th Edition
Tue, Jun 30, 2026 12:00PM EDT
Lot 333
"The Watchmakers of Switzerland, Du Mont, and Beech-Nut" by Norman Rockwell (United States, 1894-1978) Trio (3) of Framed Advertisements.
Estimate: $200 - $300
Bid Increments
| Price | Bid Increment |
|---|---|
| $0 | $5 |
| $50 | $10 |
| $150 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $250 |
| $4,000 | $500 |
| $15,000 | $1,000 |
| $50,000 | $2,500 |
| $100,000 | $5,000 |
This lot features three framed vintage advertisements showcasing Norman Rockwell's narrative commercial art. The first is for The Watchmakers of Switzerland titled "What makes it tick?", depicting an elderly watchmaker and a young boy. The second is a Du Mont Television advertisement titled "The greatest joys are shared," featuring a joyful family portrait. The third is a Beech-Nut Gum and Candy advertisement titled "Worth stopping for!", showing a smiling traffic officer with a young woman. Each piece is presented in a matching deep-profile wood frame.
Specifications:
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Dimensions: 16 x 13 in each (frame)
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Condition: Frames show minor surface scuffs; pages exhibit natural toning and minor foxing consistent with vintage magazine stock.
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Origin: Norman Rockwell Museum of the South.
Norman Rockwell, The Watchmakers of Switzerland, Du Mont Television, Beech-Nut, Vintage Advertising, Mid-Century Americana, American Illustration, Ephemera, Graphic Design, 1940s Art, 1950s Art, Home Decor.
Condition
Williamson Auction Gallery strongly encourages in-person inspection of items by the bidder. Statements by Williamson Auction Gallery regarding the condition of objects are for guidance only And should Not be relied upon as statements of fact, and do Not constitute a representation, warranty, Or assumption of liability by Williamson Auction Gallery. All lots offered are sold ""As Is"". All measurements/weights are approx. "
Available payment options
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