Williamson Auction
Live Auction

Auction 53, The Collectors Edition, March 26

Thu, Mar 26, 2026 12:00PM EDT
Lot 312

Vintage 1957 Ford Motor Company "Family of Fine Cars" Framed Advertisement

Estimate: $60 - $120

Bid Increments

Price Bid Increment
$0 $5
$50 $10
$150 $25
$500 $50
$1,000 $100
$2,000 $250
$4,000 $500
$15,000 $1,000
$50,000 $2,500
$100,000 $5,000

Description

A compelling piece of mid-century Americana, this original double-page magazine advertisement showcases the 1957 Ford Motor Company fleet. The graphic features a multi-tiered display of iconic vehicles including the Ford, Thunderbird, Mercury, Lincoln, and Continental Mark II.

The ad, titled "Safe drivers get extra safeguards in the Ford Family of Fine Cars," highlights the era's transition toward safety engineering, mentioning "Safety-First" features and the "Big M" Mercury. The piece is housed in a vibrant, period-appropriate cobalt blue wooden frame that complements the vintage sepia and muted tones of the print.

The reverse side shows a corrugated cardboard backing secured with duct tape and a small blue inventory label. While the print shows some authentic age-related wear, including minor water staining on the left margin and a visible center fold line (consistent with original magazine placement), it remains a striking decorative piece for any garage, "man cave," or automotive enthusiast's collection.

Product Details

  • Era: 1957

  • Subject: Ford Motor Company (Ford, Thunderbird, Mercury, Lincoln, Continental)

  • Frame: Blue painted wood

  • Dimensions: 15" Height x 21" Length

  • Condition: Vintage; features natural patina, center crease, and minor moisture staining on the left edge.


Keywords: Vintage Ford Advertisement, 1957 Ford Cars, Thunderbird, Mercury, Lincoln, Continental Mark II, Mid-Century Modern, Automotive Memorabilia, Classic Car Decor, Americana, Original Magazine Ad, Framed Car Art, Garage Decor, Ford Motor Company History, Retro Advertising, 1950s Vehicles.

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Shipping

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services. All items will be shipped within 10 business days after payment has cleared.

Items must be picked up within 10 business days following the auction. Items not

collected within this timeframe will be placed in storage at a fee of $10.00 per item per day.